From Simon Payn
Today I want to share two easy ways to boost response to your newsletter. They are both being employed by one of my clients, an insurance agency in Hobe Sound, Florida.
Indeed, one of the ideas was his.
The secret behind both ideas is this: Relevance.
Make your newsletter relevant to your readers and you are half-way there. After all, people want to read stuff that is for them, not about you.
1. Make it relevant to 'now'
This idea is simple but my client reports it gives his response rate a boost. Together (this client takes advantage of Ready to Go Newsletters' enhanced service where we work together to customize the newsletter) we give the newsletter a theme each month. December = Christmas; February = Valentine's; March = St Patrick's Day. You get the picture.
What we do is find a picture and add it to the top of the newsletter, and then change some of the newsletters' colors to match.
It's a very easy way to make the newsletter relevant to what's going on today - relevant to what is in people's minds.
2. Make it relevant to readers' concerns
Ever been in a crowded room and suddenly - amid all the noise and conversation - you hear your name? What's happening here is your subconscious is taking in all the data and words that your ears are hearing, and when it notices something that is relevant, it tells your conscious mind to listen.
The same thing happens with your client's email inbox or postal mailbox. Both are crowded with noise, but when something relevant to you pops up, it gets noticed.
Here are a couple of articles that were used (and the headline became the subject line of the email newsletter.)
- What's Going on With Home Insurance in Hobe Sound? (About changes in insurance rates people are paying. Note that it has the town's name in the title. That's relevant.)
- Why are Florida Auto Insurance Rates so High? (Anyone in that state with a vehicle is going to want to read this. The article contains some very interesting information about some people taking advantage of Florida's rules on insurance claims, pushing up rates. Not only is the article relevant, but it shows that the agency knows what it is doing.)
These are just some examples of how to make your newsletter more effective. This client works closely with Ready to Go Newsletters to customize his insurance newsletter each month. If you'd like our help, contact us.
I've mentioned before that one of the best ways of growing your business is to collect more leads.
And one of the best ways to collect leads is to put a form on your website.
So I've made videos of three ways you can do it.
1. Use Vertical Response
If you use our email newsletters, you are already familiar with Vertical Response.
But did you know you can use it to create forms which you can paste onto your website. When people fill out those forms, their data goes directly into your Vertical Response database.
This video explains how to do it.
2. Use Formstack
Formstack (www.formstack.com) is an online service that easily allows you to create forms and manage the data you receive in the form.
It's a paid-for service, but it is worth considering because it is an easy way to make attractive forms.
Watch this video which explains what it can do and how to use it.
3. Use Google
Did you know that you can create forms using Google? And the best thing is, it's free.
Google will collect your data for you and put it into a spreadsheet for you.
Watch this video which shows how it works.
These lessons don't just come from my own experiences, they also come from those of members. So I will be sharing some of these experiences with you so that you can learn from them.
However, I warn you: I'm going to give you some tough, frank talk. After all, it's my aim to help you succeed, so I'm not going to hold anything back.
Today, let's talk about list building.
It's very easy for me to tell whether a member will be successful. That thing is: how quickly is their list of contacts growing?
Members who are disappointed with their email newsletter results show a very typical pattern. It goes something like this. They join enthusiastically and upload their contact list. Usually that list is between 100 and 200 people. They then send their newsletters to that list for perhaps four to six months.
And that's it. That list never grows. Indeed, what happens is that over time, the number of people on the list slowly goes down as emails bounce and people unsubscribe.
Their list withers. And so does their business.
The difference between these people and those who are successful is simple: the successful people keep building that list - each month they add new names and email addresses.
Here's something that's super-important to grow your business (indeed, to stop it going backwards), you need to increase he number of people you are in touch with.
If you fail to grow your list of contacts, your business doesn't just stay static, it goes backwards. Why? Because, over time, that number of contacts goes down. People change email addresses, they move home...and sometimes they simply die.
It's not enough just to load your initial list into the system and then hope that's going to fuel you for the future. Because it won't.
Here's what my successful members do.
1) They are always adding to their list. Every month they update their list with the new email addresses they have gained (and who have given their permission to contact them.)
2) They put forms on the website to collect new names. If you want to see how I do it, just look at the Ready to Go Newsletters website you joined at, and you will see a form right there on the home page. Remember the bonus reports I give you? The reason they're there is so that you can use them as “bait” to attract people to join your list. You say something like: join my list and get this free, valuable information.
3) They remember that their number one job is to collect (high-quality) leads. So every time they meet someone in a business context, they ask if they can add their name to the list. And every marketing piece they produce mentions the bonus report and encourages people to join up and get it.
Here's the thing. A business is like a living organism. You need to feed it. If you don't, it just withers away. Yes, it requires work. But it's better than the alternative.
If you are a member of the email newsletter program, you can easily share your latest newsletter on Facebook and Twitter.
Here's a video from VerticalResponse that explains how.
To log in to the new website, please use the email address you have registered with us, and your existing password.
For Vertical Response users, please note that the email address you have registered with is is not necessarily the one you use for your Vertical Response account.
If you have any problems, please call 1-877-976f-6368.
Please watch this video. For best results, view it at full screen.
One way to make your newsletter stand out is to have your own custom masthead (that's the banner at the top of page 1 of the print newsletter, or the banner at the top of the email newsletter).
My designer can easily make one for you that uses your existing branding - your colors, pictures and text.
See the bottom of this page for samples.
Once it's designed, all you have to do is insert it into your print newsletter each month. Members of the email service will have it automatically inserted into their newsletter.
The fee is $69 (one-time fee only). You can get both print and email mastheads designed for $99.
Please note, masthead design does not include the creation of a logo or other custom images.
How to Get Your Masthead
Click one of the links below to pay the design fee.
After we receive your payment, we will give you instructions on what to do next.
If you have any questions, please email support@readytogonewsletters or call 1-877-976-6368 (toll-free).
Sample Custom Headers