Starting with your March newsletters, we are using the new Vertical Response editing window.

It’s quite similar to the one you were using already, but there are one or two changes that you should know about.

Please watch this video which gives you a brief tour. Please call or email if you have any questions or need help. Click here to view in full screen.

You can now log in to your Vertical Response account without having to type in a second user name and password.

Just click here to log in.

If it doesn’t work, you can still log in manually by clicking here.

If you have trouble logging in automatically, please send us an email and we will fix it.

The idea is to make everything go more smoothly, but as with all things technological, there are always bugs to fix along the way.

NOTE 1: If you get a message that says:

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Try deleting your cookies. If this happens to you, please let me know as it will help fix it.

Simon

Attention: members who use the health insurance newsletter.

I’ve had two requests in recent months to change the health insurance newsletter to make it focus on seniors due to changes in the health insurance industry.

Is this something you want me to do?

Please can you send an email and let me know if:

a) you want the health insurance newsletter to be just aimed at seniors

b) you want the health insurance newsletter to be 50% aimed at seniors

c) you want it to stay the same with occasional articles aimed at seniors

Please let me know which you prefer. If I don’t hear from people, then I will keep with option c)

Thanks

Simon

Over the years, I’ve gained a lot of experience about what works…and what doesn’t.

These lessons don’t just come from my own experiences, they also come from those of members. So I will be sharing some of these experiences with you so that you can learn from them.

However, I warn you: I’m going to give you some tough, frank talk. After all, it’s my aim to help you succeed, so I’m not going to hold anything back.

Today, let’s talk about list building.

It’s very easy for me to tell whether a member will be successful. That thing is: how quickly is their list of contacts growing?

Members who are disappointed with their email newsletter results show a very typical pattern. It goes something like this. They join enthusiastically and upload their contact list. Usually that list is between 100 and 200 people. They then send their newsletters to that list for perhaps four to six months.

And that’s it. That list never grows. Indeed, what happens is that over time, the number of people on the list slowly goes down as emails bounce and people unsubscribe.

Their list withers. And so does their business.

The difference between these people and those who are successful is simple:  the successful people keep building that list – each month they add new names and email addresses.

Here’s something that’s super-important to grow your business (indeed, to stop it going backwards), you need to increase he number of people you are in touch with.

If you fail to grow your list of contacts, your business doesn’t just stay static, it goes backwards. Why? Because, over time, that number of contacts goes down. People change email addresses, they move home…and sometimes they simply die.

It’s not enough just to load your initial list into the system and then hope that’s going to fuel you for the future. Because it won’t.

Here’s what my successful members do.

1) They are always adding to their list. Every month they update their list with the new email addresses they have gained (and who have given their permission to contact them.)

2) They put forms on the website to collect new names. If you want to see how I do it, just look at the Ready to Go Newsletters website you joined at, and you will see a form right there on the home page. Remember the bonus reports I give you? The reason they’re there is so that you can use them as “bait” to attract people to join your list. You say something like: join my list and get this free, valuable information.

3) They remember that their number one job is to collect (high-quality) leads. So every time they meet someone in a business context, they ask if they can add their name to the list. And every  marketing piece they produce mentions the bonus report and encourages people to join up and get it.

Here’s the thing. A business is like a living organism. You need to feed it. If you don’t, it just withers away. Yes, it requires work. But it’s better than the alternative.

Picture credits here and here.

If you are a member of the email newsletter program, you can easily share your latest newsletter on Facebook and Twitter.

Here’s a video from VerticalResponse that explains how.

To log in to the new website, please use the email address you have registered with us, and your existing password.

For Vertical Response users, please note that the email address you have registered with is is not necessarily the one you use for your Vertical Response account.

If you have any problems, please call 1-877-976f-6368.

Please watch this video. For best results, view it at full screen.