It’s 2023, and in today’s landscape, one of the most fruitful and engaging ways to reach your clients is through video marketing. It’s easy, it looks great and, importantly, it doesn’t take much energy for the viewer to engage with it, providing more incentive to actually connect in the first place.
In real estate, we can use video content as a beneficial tool crossing a number of different areas of our business, from video property viewings to tutorials about our processes. However, you will absolutely be missing a trick if you simply focus on content covering things that your business is already known for; if all of your videos are the same type of content as other agents’, it won’t set you apart from the rest.
Cleverly and tastefully expanding your video strategy can help to actively generate new leads if it captures the attention of potential clients. An interesting study by HubSpot found that 80% of people who watched a video will still remember it over the course of the month, compared to only 10% who read an article. There’s a huge gulf between the two, and a different study by Wyzowl found that 86% of marketers were able to generate new leads through the use of video content.
It’s clearly crucial, therefore, to make the most of this medium and think about how to use it in the best way, both through the type of content you deliver and the way you deliver it. Here are a few starting ideas for content that will help to make your business stand out from the crowd
Feature the locals. Showing the delights of a neighborhood can be a charming watch even for people who aren’t currently moving, boosting your reach. Interview local businesses, tour the interesting sights, and spotlight local residents doing great things in the community.
Explore the beauty of the neighborhood. With some great editing and camera work, you can create beautiful angles, fly-throughs and landscape shots of a neighborhood, which can help to foster pride in the local area and increase the likelihood it will be shared by locals while showing how much you, the agent, care about the neighborhood’s image.
Provide insights into the market. Keeping your customers updated on market movements through easy explanations, breaking them down so that those outside of the industry can understand it, shows both that you are on top of trends and that you care about helping clients to understand how it affects them.
Whichever strategies you take, make sure the content is engaging. If you appear in the videos, with the screen naturally slightly removing a part of the human connection, you can’t always simply rely on the warmth of your personality coming through as it would in person. The visual and audio content should be well designed and pleasing to the eyes and ears. Make sure it flows well, is hosted on an easy-to-use platform and any featured hosts speak clearly using good microphones.