For real estate professionals, establishing a strong rapport with the local community is crucial for achieving success. Mixing together both personal and professional connections plays a pivotal role in positioning you as a trusted community leader, and having an excellent content strategy is a surefire way to make that a reality. It’s not a walk in the park though, so take some of these tips to ensure you have a content strategy which captures the community’s attention, cultivates trust and ultimately generates valuable leads.
Make sure your strategy includes geo farming. Geo farming is the act of focusing in on a specific neighborhood or part of the community. Unlike more generalized strategies, the goal here is to place emphasis on fostering relationships rather than seeking immediate business transactions. The more personal nature of this approach makes it vital in the world of real estate, as the relationships you can build can endure beyond market setbacks such as a recession.
Identify your goals. Knowing your goals is paramount and content creation should have precise objectives rather than random content. With the aforementioned geo farming in mind, your content’s objective should revolve around nurturing relationships within the local community. Content should be relevant to the neighborhood and address the needs and interests of locals. Doing so will boost engagement and, in the long run, improve the community’s trust in you.
Understand the area. A full and deep understanding of the neighborhood serves as the bedrock for effective content creation. Know the pivotal questions, challenges, dynamics, popular spots, demographics and trends within the local community. Knowledge in these areas will help you to curate content that resonates with residents and even caters to their needs, showing your genuine understanding of their lives.
Show your insight. Although real estate expertise is obviously integral, an effective content strategy will go far beyond just property-related discussions. Your content must tackle the broader community concerns you discovered through addressing the previous point on understanding the area. Try to integrate real estate insights with topics that hold significance for the community as a whole.
Keep on top of and share local news. Often there will be important news developments which are hugely relevant to the local area but may not carry weight further afield, and so escape the headlines in mainstream outlets. Highlighting these and sharing the information where it might have been missed will show that you’re on the pulse with delivering valuable local insights to residents.
Champion local businesses. Showcasing promotions and success stories from local businesses builds your trust across all areas of the community; residents can discover the different services offered within their community through you, whilst the businesses you champion will appreciate the spotlight you give to them. This helps to build engagement in the community and opens the door to collaboration or professional relationships with local businesses.
Using tips such as these you can make sure your strategy works not just for you but also your community; call or email me today to collaborate on some ideas.