We’ve created a brand new exclusive Facebook Group for our Ready To Go Newsletter members. It is a place for high-level relationship building, social media market and newsletter DISCUSSIONS... sharing things you’ve implemented, the results you got, what’s working now, what didn’t work, and why… as well as asking questions, giving, supporting, learning and growing.

You will want to be part of this group!

We’ll also be posting informative posts to help you grow your business using our newsletters as well as social media. This will be a great place to help you take your newsletter and social media marketing to the next level. All you need to do is click here to join.

Can’t wait to see you there!

A book by our founder and president, Simon Payn, is now available.

What's it about? Newsletters... of course! And how to use them to build influence, grow profits and make business fun again in today's digital world.

The book is basically everything he knows about newsletters and the new technologies that build on newsletters to make growing your business so much easier.

Here's a taste of what's inside:

To get to your email newsletters, hover over Your Newsletters in the menu, then choose Email Newsletters.

Thank you to everyone who entered the 2015 Newsletter Marketer of the Year Contest.

We had some terrific responses - you made all of us here at Ready to Go Newsletters very happy.

And... the winner is...David Kaseman!

We had difficulty choosing just 2 runners up, so we chose 5 instead! They are: Barbie and Curtis Riley, Sandra Caton, Joan Hillegas, Vince Graves, and Phil Oliver.

Simon will be writing about the winners in the May issue of our own newsletter.

Thank you once again to everyone who entered.

Confused and overwhelmed by your printing and mailing options?

Let us surprise you with how easy.. and cost effective... a direct mail campaign can be!

Read more here.

We often get clients asking us what else we have to offer.

So I got to thinking:

We can offer you lots of products and services…

BUT…

I don’t want to just sell you more “stuff”. I think you deserve better than that.

Instead, I want to show you how your newsletter can integrate into a complete marketing machine.

Not only will your newsletter become more effective, but it will make your entire marketing operation much more efficient.

I’ve put together a quick course, called “The 5 Big Mistakes Businesses Make With Their Marketing…and How to Fix Them.” You’ll get it by email - it will help you understand what I mean.

There’s no charge for the course. It’s just an education thing, although I will be telling you about what else we can offer you.

To get the course, just click this link:

https://www.readytogonewsletters.com/machine/

Thank you for your continued support,

Simon Payn
President
Ready to Go Newsletters

If you'd like to make your newsletter even more targeted to your clients, but you don't have time to write any articles, we can help.

Our article-writing service costs just $99 per article up to 300 words. (Technical articles might require a higher charge.)

We will have one of our writers and journalists write the article for you, which will then be edited and added to your newsletter.

To find out more, call 877-976-6368 or email help@readytogonewsletters.com

For US clients we have introduced the Every Door Direct Mail (EDDM) print template with your regular 4 page and 2 page newsletters. EDDM is an 8 ½ by 11 front and back mailer commonly used to target a specific audience through courier routes and zip codes. Think of it like a giant postcard that can be used to reach neighborhoods without having to know street addresses. The template is print ready so simply print it off and bring it to your local post office or contact kyla@readytogonewsletters.com for all your printing needs.

By Simon Payn

I just read some astonishing stats about real estate agents (but the same will likely apply to your business) in RISMedia.

• Only 18% of real estate brokerages generate repeat business

• Only 6% of agents with three to five years of experience generate repeat business

• Only 17% of agents with six to 17 years of experience generate repeat business

• Only 38% of agents with 16+ years of experience generate repeat business

And all this is despite the well-known fact that it’s something like seven times cheaper to get business from repeat clients than it is to go banging the bushes for new clients.

Of course, if you are new in business, all your clients are new. But as soon as you have just one happy client, it’s time to start building a relationship that will see that client come back next time.

All you need to do is keep in touch with useful, interesting information to make sure that your client remembers you as the caring professional that you are.

Here’s some simple math to prove my point.

In real estate, the average homeowner might move every seven years.

Imagine you have successfully closed 10 deals, so you have 10 clients to keep in touch with.

You can subscribe to our newsletter service for $697 per year, which gives you fresh content you can send every month. So, for each of your 10 clients, the cost is $69.70 per year. Multiply that for seven years to account for the average amount of time they might stay in a home, and the cost per client is $487.90.

Now, imagine what happens when these people want to list their homes. Conservatively, you might earn $4,000 from each deal (depending on the sale price and commission, of course). So that’s a profit after your keeping-in-touch costs of $3,512.10 per closing. This is money that you likely would not have earned if you had not kept in touch.

Then imagine you have 20 clients to keep in touch with. Or 50. Or 100.

You can do similar math for whatever business you are in.

Figure out how often a client could buy from you and work out how much you make each time that client buys. Then figure out the cost of keeping in touch with that client and subtract one from the other. Remember, if the amount you earn from each client is small, it’s likely they will buy more often and you will have a greater number of clients, which means that the cost of keeping in touch with each is much, much smaller.

When keeping in touch is so easy, it seems a no-brainer way to build your business and income.

Well, you know what I'm going to say - send both!

But seriously, let me explain the pros and cons of each.

Print newsletters

Pros:

• They are a physical object. There's something about being able to hold something in your hand that makes the communication more powerful.
• They won't get trapped in spam filters.
• They provide, in many cases, a better return on investment.
• You can send them even to people you don't know.

Cons:

• Relatively expensive to print and email
• More time-consuming to edit and prepare

Email newsletters

Pros:

• They are cheap and easy to send.
• You can send large numbers.
• You can send them frequently.

Cons:

• Some will get trapped in spam filters.
• People's inboxes are overflowing.
• You can send them only to people who have given you permission.

Here is what I suggest you do. This is, of course, just general advice. You must do what is right for your own business.

Collect as many email addresses as possible and send an email newsletter to each of your prospects and clients, at least once per month. Doing this is a no-brainer because you can send 1000 per month as part of your subscription with us, and even if you want to send more, it costs only $1.50 per 100 extra. Continue to collect email addresses to build your database.

However, just because email newsletters seem more modern and are cheaper, you should not ignore printed newsletters.

We advise you to collect as many mailing addresses as possible but be strategic as to who you send your print newsletters to. We find that best results come from sending to existing/past clients. In addition, you can get good results from sending newsletters to your recent leads and occasionally sending them to your list of older leads. It is, however, important to keep an eye on your return on investment - whether something makes sense for you depends on your response rate and your profit per item sold.

One thing to watch out for is sending out thousands of print newsletters to people who are not in your database. While this can work as a long-term strategy, the cost of doing a large mailing means that you have to have deep pockets. The danger is, you will run out of money before you are able to judge whether your strategy is working.

Newsletters are for people who think long-term. That's why we give a big break on our prices to people who are willing to commit for a year. It's no good sending out just a handful of newsletters for a couple of months and then giving up. You'll never know if they would have worked or not!

So...while you're thinking of whether to send print newsletters or email newsletters, consider how best to mix them up to get the biggest bang for your buck.