extra free information
...but it's not for everyone
This page is only for people who are really serious about
taking the next step in this whole newsletters thing.
Not everyone will want to do this. And that's fine.
Let me explain.
In a minute, I'm going to give you a chance to receive more
messages from me.
It all started as a challenge from copywriter John Fancher, who
specializes in auto-responder messages.
(Auto-responder messages are also called "drip campaigns"
because they automatically send out emails to people who sign up
on your website. Many of you have probably received
auto-responder messages from me. Indeed, I'm going to be
announcing something extra about auto-responder messages in the
new year.)
John promised to write one new email every day for 30 days
because, he says, - and he's right - that writing every day is
the best way at getting good at what is an essential skill in
marketing today.
So he challenged me (and everyone else on his list) to do the
same.
And I took him up on his challenge - every day in November I
wrote an email. It went so well that I decided to keep doing it.
Maybe not everyday...but most days.
In a minute, I'll give you a form you can use to sign up to
receive my daily messages.
First, let me explain why this is not for everyone. And
why that's a good thing.
One of my teachers is a guy called Perry Marshall. He taught me
everything I know about Google Adwords and has also been of
enormous help with developing my own business. I highly
recommend his material.
One of the things he espouses is segmenting your list of clients
and prospects into those who want a closer relationship with you
and those that don't.
This is important because you are able to build a strong (and
profitable) relationship with the people who you really connect
with, and you don't waste the time of those who are cooler
towards you. (By only contacting those who really want to hear
from you, you save money and keep your email reputation high,
meaning more of your emails get through spam filters.)
The important thing to understand is that it's the people
who you really connect with - maybe the top 20% - who bring in
80% of your income. (That's the Pareto Principle, for those who
are familiar with it.)
These messages are not for everyone, for
several reasons.
Although I will strive to make them interesting, entertaining
and relevant (otherwise, why else would I send them?), they will
be coming several times a week.
And I'm going to be tough. There's no room in these messages for
people who are afraid to hear the sometimes harsh truths about
relationship marketing today.
If you want to receive these messages, then I welcome you. It's
going to be an interesting ride.
Just put your name and email address in the box below.
Here's a sample of some of the messages sent so far:
How a chipmunk can eat an elephant
Why some businesses succeed and some don't
Newspaper columns, 17 kumquats, and a famous 'you'
The dilemma of the trusted advisor
Email open rates - and your mother
Arrogant newspapers, upstarts in t-shirts, and the practice of resilience
The freedom to choose sweeping leaves